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What is Customer Education?

Customer Education is the process of educating and communicating with your customers to help them better understand your product or service, how it can benefit them, and how to use it effectively. The benefits of customer education include increased engagement and satisfaction, improved retention rates, and an increased bottom line.


Customer education can take many forms, including email newsletters, blog posts, videos, webinars, and more. It can be done one-on-one or in groups, and can be done either remotely or in person.




What are the benefits of Customer Education?


• Improved engagement – If your customers better understand your product or service, they will be more engaged in using it. They will also be more likely to take action on any educational material you provide them with. After all, if they don’t understand something, they won’t know they need help!

• Improved satisfaction – A well-informed customer is a happy customer. They are also a more likely to stay with you longer. After all, if they are unhappy with anything that comes up, they will be more likely to take action on it.

• Improved retention rates – A well-educated customer stays with you longer. They’re also more likely to refer you to others. After all, someone who doesn’t understand something isn’t likely to refer them!

• Increased bottom line – Well-educated customers spend more money with you than their less educated counterparts do. They are better able to make purchases that will benefit them the most.