Thu, Feb 23|
How to Increase Course Registrations
Do you have an academy or onboarding program that needs more traffic? Learn a step-by-step process for identifying how to get more page views and registrations.
Time & Location
Feb 23, 10:00 AM – 11:00 AM PST
About the Event
"Make the most of every visitor."
This webinar will help you improve the flow of traffic to your training solutions and onboarding resources. You will be given the foundational tools to begin conducting "Conversion Rate Optimization" (CRO) on your site. This is a common practice used by marketers to identify barriers to people discovering your content. By removing these barriers, you have a higher chance of improving registrations, which in turn helps drive business outcomes like product adoption and retention.
The first half of this webinar will be a presentation giving you a framework for understanding how conversion optimization works. Then we'll use audience provided examples to review what we've learned in a collaborative workshop environment.
Here's some of the concepts we'll cover:
- How to define a conversion goal
- How to measure conversion rates
- How to evaluate a clickpath
- How to identify & priortize issues
Your host, Brian Childs, has over 15 years of experience in strategic marketing. He was the Competitive Intelligence & Coporate Marketing Strategy leader for GE Aviation, owned a marketing strategy agency focused on growth tactics, launched the training academy for Moz (a Search Engine Optimization [SEO] software company), and was most recently the VP of Product Marketing for Thought Industries. He'll show you some tips & tricks on how to get more course regisstrations using CRO.