Career Changer's Guide
to Software Organizations
This series is designed for transitioning teachers and professionals outside of the tech industry that want to find work in Software businesses. It explains the teams, roles, processes, and projects you will encounter as a Customer Education leader.
Introduction to the
video series
This video provides a brief overview of the series and answers the question: "What is the goal of watching these?"
What is Customer Education?
This video will answer the question "What is Customer Education?" and describe the purpose and business objectives related to Customer Education in software organizations.
Software org chart
overview
Learn two ways to understand how software companies are organized: A top-down hierarchy & a customer-centric journey map. You'll understand how training is used to positively impact customer outcomes.
Introduction to the
Product team
This video describes the function of a product team in Software companies, the common roles you'll encounter, and some of the fundamental processes they use when building applications.
Introduction to the
Engineering team
This video describes the function of engineering teams in Software companies, the common roles you'll encounter, and some of the fundamental processes they use when building applications. You'll understand the difference between Frontend engineers and Backend engineers, for example.
Introduction to the
Marketing team
This video describes the role of marketing in software companies, including the reporting structures, common teams, and the objectives they deliver on. You'll learn about the marketing funnel and where different types of content gets used.
Introduction to the
Sales team
Sales teams at Software organizations often have an incredible connection to customers and customer needs. They are a great source of insight when developing content. This video will describe the common roles on these teams and how training supports them.
Introduction to the
Success team
"Customer Success" is the most common place in an organization where Customer Education and product training teams are located. When interviewing for Customer Education roles you will need to develop familiarity with these leaders and the processes they are attempting to improve.
Bonus content
Training development process overview
Learn a step-by-step flow of how customer education and product training content gets built. Use this in interviews to demonstrate that you understand the teams, their functions, and how they work together to deliver on the outcomes of learning.